AI’s role in e-commerce is expanding rapidly, but human interactions, especially in tasks like negotiating discounts, remain crucial. While chatbots are prevalent, they lack the emotional intelligence to haggle effectively. Predictions show a 35% increase in chatbot use in e-commerce by 2024. To achieve truly intelligent AI, systems need to facilitate rapid communication with humans and teach AI to understand not just what customers want but why. The goal is to create emotionally intelligent AI that can recognize and respond to customer emotions for a more personalized shopping experience.

Fun Fact: Chatbots in e-commerce are set to increase by 35% by 2024.

Source : https://datafloq.com/read/how-ecommerce-could-train-ai-understand-emotion/