Emotion AI is making strides in eCommerce, driven by the influence of emotions on consumer behavior. Anticipated to reach $43.3 billion by 2027, this technology is applied in understanding customer perceptions, evaluating user experiences, and refining targeted advertising. However, it faces challenges such as potential biases in training data and questions about its accuracy. While promising, mainstream adoption in eCommerce may be a while off, and businesses should be cautious about relying solely on AI’s emotional interpretations.
Fun Fact: The market for emotion detection and identification is projected to reach $43.3 billion by 2027.