The surge in online shopping, accelerated by the pandemic, has created a lasting shift in consumer behavior. With 62% of US customers now shopping online monthly, online retailers are under pressure to deliver exceptional customer experiences. While e-commerce has seen remarkable growth, it faces challenges such as improving customer retention, reducing acquisition costs, and enhancing marketing ROI.
Emotion AI technology is emerging as a powerful tool for understanding and improving the customer journey. By tapping into customers’ emotions, it helps brands design products, map user journeys, identify emotional triggers, and test websites for optimal customer interactions. Emotion AI technologies like eye tracking and facial coding provide real-time insights into customer emotions, allowing brands to create resonant experiences.
Fun Fact: 86% of shoppers are willing to pay more for a better, more optimized customer experience.